In Penang, there are a lot of famous brands that we might not pay attention at all. Branding became a trend in these few years but most of the people are only aware the famous and high exposure nationwide brand. We always pay less attention in our local brands due to lack of channels to expose their product and services. Why famous brand can only be found in center region? Why Penang Brands are not as famous as the nationwide brands?

“I Love Penang Brand” idea was actually come from a thought of promoting our own brand. When we found that to promote our brand will not get high attention from the public indeed. Why don’t we combine other brands together to promote Penang brand and let Penang Brand stand out on its own? This is why we planned to do the “I Love Penang Brand” Brand Event.

“I Love Penang Brand” Brand Event is to promote local born brand, local international brand operate by Penangites, repacking & reselling company that based in Penang to all the Penangites. We have 2 categories to diversify the brands; they are “Penang Local Brand” & “Penang International Brand”.

Event Objectives
In this event, we hope to expose the Penang Brand to all the Penangites, expatriates, tourists and even our next generation. We wish to make them proud to be one of the Penangites. Besides, we want to everybody at the oversea / other state Penangites to pay attention in this event; they will find that we have a nice platform for them to expose if they choose to return to their hometown.

There are a lot of Penangites out there who are quite successful. Most of them missed their hometown. So, we have invited some of the successful people in their industry to share their experience and expertise to the Penangites. One of them is Mr. Jen Siow, Malaysia one of the “Top Commercial Photographer”. He will show us his latest photography skill development. Another invited guest is Mr. William Harald Wong, listed in the “100 Art Directors of the World”. Mr William will give a talk of the design in branding, visual strategy, graphics, architecture and the environment). Besides, our online media partner “Jobstreet” will bring us an industry talk on current Malaysia Job Market phenomenon.

There are more programs lining up during the event. Such as Richard Rivalee will make a set of new design clothing specially for the event with the model performance on stage. Find out more “Penang Brands” in this event and may you “Love Penang, Support Penang Brand” too!

“I Love Penang Brand” Brand Event is endorsed by the Penang Tourism Development, Cultural, Art & Heritage Minister and officiating by YB Danny Law Heng Kiang. Promoted by bigkad® media, Malaysia Business Cards Advertising Leader, owned by Pristine Creation Sdn Bhd. “bigkad®” is also a media endorsed by the Penang Tourism Development, Cultural, Art & Heritage to promote local businesses, tourism hotspot & local products & services which hosted at Hotels, local attraction place, Office Tower, Hospital, Children Clinic and etc around the Penang Island.

The event will host at New World Park, Jalan Burmah, Penang on 11 -13 July 2008. Why “New World Park”? The “New World Park” means reborn, bringing new life to us where it has turned from the old cinema to the new & first open-air plaza concept in Malaysia. Featuring in Dining, Art & Entertainment.